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Jamie Minus

Creative Director

Jamie heads up the TheXchange creative team, a seasoned, multidisciplinary creative guiding and creating innovative and user-friendly designs for the VirtualStaX platform.

His hybrid background enables him to operate at the intersection of brand strategy, creativity and technology. His ability to deploy the right blend of strategic, storytelling and systems thinking to solve brand and business problems in culturally impactful and commercially effective ways – all with an people for people mindset.

Jamie believes that brand-building in the post-digital world is about being impactful, insight-driven brand communications and delightful, user-centric digital experiences. He is very much excited by what’s possible with VirtualStaX, after all we are a tech startup, and the storytelling potential of placing innovation and data at the centre of our brand campaigns.